Amazon has officially announced the return of Prime Big Deal Days 2025, also known as October Prime Day. This exclusive shopping event for Prime members will run on October 7–8, 2025, bringing millions of deals across categories like tech, fashion, home, toys, and beauty. If you missed July’s four-day Prime Day sale, this is your second chance to score massive savings just in time for the holiday season.
What is Amazon Prime Big Deal Days?
Prime Big Deal Days first launched in October 2022 and has since become an annual fall tradition. Many shoppers call it October Prime Day because the discounts are very similar to the summer Prime Day event. The main difference is timing: while July Prime Day helps you stock up on essentials, October’s event focuses on holiday shopping, with hot-ticket items like TVs, toys, electronics, and beauty products.
When is October Prime Day 2025?
This year’s Prime Big Deal Days will take place on October 7 and 8, 2025. The 48-hour event officially begins at 12:01 a.m. PDT on October 7 and runs through October 8. However, Amazon has already started rolling out early deals, giving Prime members a head start on their holiday shopping.
Why You Should Shop October Prime Day
According to Amazon and retail experts, October Prime Day is one of the best times to shop before Black Friday and Cyber Monday. Deals are competitive, shipping is fast, and you avoid last-minute stock shortages during the holiday rush.
During last year’s event, shoppers saw major discounts on products like Shark vacuums, Samsung TVs, Apple AirPods, and RoC skincare. Expect similar markdowns this year, along with big savings on brands like LEGO, KitchenAid, Beats, Lancôme, Fisher-Price, and LG.
Jessica Teich, Good Housekeeping’s Editorial Commerce Director, notes:
“Amazon’s October Prime Day is actually my favorite time to get holiday gift shopping done. Waiting until Black Friday feels risky when you can already find great deals earlier.”
Early Prime Big Deal Days 2025 Deals
Some early deals are already live for Prime members. Categories include:
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Toys: LEGO, MAGNA-TILES, Fisher-Price, Tonies
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Electronics: Samsung, LG, Sonos, Apple tech
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Amazon Exclusives: Lancôme, National Tree Company
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Holiday Essentials: Décor, hosting supplies, and gifts from Amazon’s Holiday Shop
Amazon’s New Shopping Tools
Amazon is rolling out AI-powered shopping features to make deal-hunting easier:
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Rufus: A generative AI assistant that helps you find gifts, plan menus, or choose décor.
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Amazon Lens & Lens Live: Scan products to see instant matches and details.
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Alexa+ Deal Tracking: Get alerts on items in your cart or wish list.
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Amazon Day Delivery: Choose one weekly delivery day to reduce packaging and emissions.
Membership Perks and Discounts
Prime Big Deal Days is a Prime-exclusive event. Membership costs $14.99 per month or $139 per year, but there are discounted options:
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30-day free trial (new users)
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Prime Student / Young Adult: $7.49 per month ($69 annually)
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Prime Access (for qualifying government assistance recipients): $6.99 per month
Plus, millions of items qualify for free Same-Day or One-Day delivery in over 140 U.S. cities.
Did Amazon Change Prime Shipping?
Yes—for a few users. Amazon is ending its Invitee program on October 1, 2025, which allowed Prime members to share free shipping benefits. Less than 1% of members are affected, and Amazon is offering special discounted memberships for those impacted.
Shopping Tips for Prime Big Deal Days 2025
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Start Early – Check early deals now to avoid stock issues later.
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Use AI Tools – Try Rufus and Lens to find gifts faster.
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Make a List – Organize items in your Amazon cart or wish list.
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Bundle Deliveries – Use Amazon Day to save time and reduce packaging.
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Explore Amazon’s Holiday Shop – Discover curated Top 100 gift lists for men, women, kids, and teens.
Final Thoughts
Amazon Prime Big Deal Days 2025 is the perfect chance to kick off your holiday shopping early with unbeatable discounts. Whether you’re after big-ticket electronics, toys for kids, or holiday décor, the two-day event on October 7–8 will have something for everyone.
