Amazon has revealed changes for the 2025 FBA and referral Fees, emphasizing price stability, cost savings, and new seller incentives to improve cost structures and promote expansion. Amazon is changing its referral and Fulfillment by Amazon (FBA) fees to enhance its partnership with sellers, enabling them to build thriving businesses and create long-term value.
In 2024, Amazon lowered fulfillment fees for low-priced products, reduced referral fees for low-priced apparel items, and evolved the fee structure to separate inbound and outbound fees. This has led to record-breaking sales and year-over-year growth for independent sellers. As for 2025, Amazon is providing more stability in fees to allow sellers to focus on growing their businesses and leveraging Amazon’s innovations. The company also invests in pay and benefits for fulfillment and transportation employees, reducing service costs.
Key Changes to Amazon Fees for 2025
No Fee Increases
Amazon will maintain referral and FBA fees at their current levels for sellers, with some fees lowered to encourage new options.
Discounted FBA rates are available for products under $10, with shipping free for Prime members. Peak fulfillment fees will end on January 15, 2025.
Products under $10 qualify for discounted FBA rates, which offer the same delivery times as regular FBA but with $0.77 less.
Implications for Sellers
Maintaining current fee levels allows sellers to plan for 2025 without fear of unforeseen costs, enabling them to prioritize growth initiatives. This stability allows for predictable financial planning, improved profitability, a focus on expansion, and better inventory and marketing investments.
Fee for Large, Bulky Products:
Large and bulky items that are eligible for the “minimal shipment splits” plan will see an average decrease of $0.58 per unit for sellers. Sellers can combine shipments with this arrangement, which lowers handling expenses and complexity.
Implications for Sellers
This change can lead to cost savings, especially for sellers managing oversized inventory with higher logistics expenses. It also encourages sellers to expand product lines, potentially opening up new revenue streams and diversifying offerings.
Implementation Date: This change will begin on January 15, 2025.
Incentives for New ASINs
Amazon will waive inbound placement service fees for new parent ASINs in the FBA New Selection Program from December 1, 2024, to March 31, 2025, for up to 100 units per ASIN. New sellers with the first shipment within 90 days qualify for $400 in credits.
Implications for seller
The waiver reduces upfront costs associated with launching new products, encouraging sellers to introduce new products and increase sales potential. The waiver also enhances cash flow management for new sellers, with $400 in credits towards FBA inbound placement service fees for those who create and send their first shipment within 90 days of listing their offer.
Implementation Date: 1 December 2024
Guide for Amazon Sellers in 2025
Utilize Amazon-Optimized Shipment Splits
Amazon’s packaging guidelines can help minimize fees, accelerate inventory placement, and streamline logistics processes. Two inbound placement options are minimal shipment splits and partial or Amazon-optimized shipment splits. Shipping to the West may incur additional fees.
Amazon-optimized inbound options require a minimum of five identical cartons per item. Variables like product types, quantities, inventory levels, and fulfillment center capacity affect availability.
Join the FBA New Selection Program
Amazon’s FBA New Selection Program allows sellers to waive inbound placement fees for 100 new ASINs, reducing the financial burden and encouraging innovation, allowing better resource allocation for marketing, product development, or inventory expansion.
Shipping Plans
Amazon sellers can enhance operational efficiency and cost reduction by creating unique shipping plans for standard, bulky, and special-handling items, thereby reducing complexity, enhancing inventory management, and improving customer experience.
Revenue Calculator for Cost Planning
Amazon is launching an updated revenue calculator in November 2024 to assist sellers in accurately estimating costs based on factors like product size, weight, and shipment splits. This tool optimizes profit margins and helps avoid unexpected expenses.
Amazon has praised its partnership with independent sellers for innovation and customer benefits, focusing on simplicity and stability in 2025.
