As summer wraps up and the holiday season approaches, Amazon is preparing for one of its biggest shopping events of the year: Prime Big Deal Days 2025. Often nicknamed “October Prime Day,” this event is the retailer’s way of bringing huge discounts to shoppers well before Black Friday frenzy kicks in.
If you’ve been holding off on buying tech, home essentials, or even early holiday gifts, this is the perfect chance to save big. From iPads and OLED TVs to robot vacuums and smart lighting, the deals this fall are expected to rival and in some cases beat Black Friday pricing.
What Exactly Is Prime Big Deal Days?
Prime Big Deal Days is Amazon’s second major sale of the year (the first being July’s Prime Day). It was introduced in 2023 and has since become a go-to event for anyone looking to shop early and avoid stock shortages later in the year.
Think of it as a mini Black Friday in October, where you’ll find steep price cuts across nearly every category electronics, kitchen gadgets, personal care, and beyond.
When Will Prime Big Deal Days Happen in 2025?
While Amazon hasn’t released the official dates yet, all signs point to early October. In 2024, the sale took place on October 8 and 9, so it’s safe to expect a similar schedule this year.
💡 Pro tip: Keep an eye out in late September Amazon usually rolls out “early access” deals ahead of the main event.
How Long Does the Event Last?
Historically, Prime Big Deal Days has been a two-day event, but Amazon has been experimenting with longer sales. Since July’s Prime Day expanded to four days, there’s a chance October could follow the same path.
Do You Need Prime to Shop the Sale?
Yes. A Prime membership is required to unlock the best discounts, including Lightning Deals. Membership is priced at $14.99 per month or $139 per year, though new users can sign up for a 30-day free trial to shop the event risk-free.
Beyond shopping perks, membership includes:
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Free two-day shipping
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Prime Video and Amazon Music
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Unlimited photo storage
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Prime Reading and exclusive deals
Other Retailers Join the Fun
Amazon might kick things off, but they won’t be alone. Target, Walmart, and Best Buy usually launch competing events at the same time, offering their own doorbuster deals and bundles. It’s worth comparing prices before checking out to make sure you’re getting the best value.
Early Deals Already Live
Some early discounts have already started trickling in, and they’re worth a look:
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Apple iPad (11th Gen) $299 (save $50)
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Dyson Cool AM07 Tower Fan $250 (save $150)
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Eufy L60 Robot Vacuum + Self-Empty Station $280 (50% off)
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LG 65” Evo C5 OLED TV $1,697 (save $1,000)
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Philips Hue Lily Outdoor Smart Spotlight Kit $216 (down from $374)
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The North Face Borealis Laptop Backpack $69 (first discount ever)
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Shark FlexStyle Air Styling & Drying System $249 (save $100)
These deals are likely to sell out fast and may not be repeated in October.
Tips to Score the Best Deals
To make the most of Prime Big Deal Days:
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Prepare your Prime account Update payment and shipping info ahead of time.
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Set deal alerts Use the Amazon app or Alexa to get notified instantly.
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Add items to your wishlist You’ll be alerted when they drop in price.
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Check other retailers Sometimes Walmart or Target quietly beat Amazon’s prices.
Amazon’s Prime Big Deal Days 2025 is shaping up to be one of the year’s best opportunities to save. With early access offers already live and more on the way, it’s the perfect chance to grab tech, home essentials, and gifts before the holiday rush.
Stay tuned for confirmed dates and updated deal roundups as we get closer to October because the best discounts will sell out quickly.
